On February 26, 2007, however, AT&T announced it would adopt BellSouth's directory branding, the Real Yellow Pages. As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained. On December 29, 2006, AT&T added BellSouth Advertising & Publishing Corporation, or "BAPCO" to its roster of directory publishers. AT&T directory publishing companies began doing business as either AT&T Yellow Pages (in reference to being a directory publisher) or AT&T Directory Operations (in reference to being a unit of AT&T). As a result, SBC Yellow Pages was renamed AT&T Yellow Pages, and the Illinois edition was renamed "AT&T Yellow Pages Published by R. In 2005, SBC completed its acquisition of AT&T Corp., and renamed itself AT&T Inc. Donnelley published printed directories in the names of SBC and subsequently AT&T in the area in and around Chicago, IL. which operated as a joint venture between the two companies, until Bell South was acquired by in 2006.Īfter 2004, R.H. In 2004 SBC Communications and Bell South Corp. As a result, "SMART" is eliminated as a nickname for all of the yellow pages operations, becoming simply SBC Yellow Pages. with Pacific Bell Directory's advertising division, creating SBC Advertising, L.P. SBC merged Southwestern Bell Advertising, L.P. Donnelley Publishing & Advertising of Illinois Partnership. Donnelley's Illinois operations for SBC became known as the R. Telephone directories formerly published by SBC now became known as SBC Yellow Pages Published by R. In 2004, SBC sold complete control of its joint venture with R.
, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, in addition to marketing additional products that move their clients' businesses toward the front of major web search pages. YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the "YP The Real Yellow Pages" brand. Dex Media purchased YP Holdings LLC in 2017, officially announced in June 2017. The company was formed on April 4, 2012, preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue. YP offers local search, display ads and direct marketing. Its products include printed telephone directories, yp.com and YP app. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Entrance to the YP Headquarters, in Tucker Georgia
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